01
Avexra Digital
Engineering custom growth infrastructure that turns digital traffic into qualified customers.
I build businesses,
products, systems,
and myself.
I'm Furkan Esen, a technical founder and
full-stack developer engineering growth systems
that turn digital traffic into real opportunity.
01Current focus
Building,
currently.
I'm building across business, growth systems, product ideas and personal capability — documenting the real process while it happens.
02
AI-Assisted Workflows
Building practical automation that reduces operational friction and compounds execution.
03
Customer Acquisition
Designing B2B and B2C lead qualification, conversion, and retention systems.
04
SEO & Local Visibility
Improving websites, search presence, tracking, and conversion performance for service businesses.
02Selected experience
Selected
work.
A concise record of companies, engineering work, and operating systems I've helped shape.
01
Co-Founder / Growth Systems Engineer
Avexra Digital
Building AI-assisted B2B and B2C growth systems that connect digital traffic to qualified customers and measurable business growth.
Current02
Software Development / 2023–2024
Focusify
Developed sustainable back-end web applications around business logic, working with Django and Golang in a product environment.
Software03
Co-Founder & CTO / 2022–2023
jusTHINK
Led product and technology for a platform designed for respectful, lawful discussion across different topics.
Product03Current pillars
What I'm
building.
Four connected systems: acquisition, conversion, operations, and engineering.
The work is the system.01
Growth Systems
Customer Acquisition
Engineering qualification, appointment conversion, and retention systems around real business outcomes.
- Status
- Actively Building
- Focus
- B2B / B2C / Lead Qualification
02
Infrastructure
Conversion by Design
Creating websites, landing pages, tracking, and analytics that connect attention to action.
- Status
- Active Practice
- Focus
- Conversion / Analytics / Web
03
Operations
AI-Assisted Workflows
Applying AI and automation where they remove friction, improve clarity, and support better operations.
- Status
- In Development
- Focus
- AI / Automation / Operations
04
Engineering
Full-Stack Foundation
Bringing software engineering thinking to growth infrastructure, products, and customer experience.
- Status
- Long-Term Practice
- Focus
- Django / Golang / Product
04At a glance
At a
Glance.
A quick index of who I am, what I do and where I'm focused right now.
01 / Role
Co-FounderGrowth Systems
Building Avexra Digital from Istanbul.
02 / Background
Full-StackDevelopment
Engineering digital products and web experiences.
03 / Current focus
B2B & B2CGrowth Systems
Customer acquisition, conversion infrastructure, and measurable outcomes.
04 / Location
Istanbul,Türkiye
Operating, building, and learning from Istanbul.
05 / Approach
EngineeringGrowth
Combining software, AI workflows, and strategy into one operating system.
06 / Practice
Sales, Offer& Positioning
Practicing high-ticket sales, offer design, and B2B positioning.
07 / Languages
Turkish, English& German
Native Turkish, professional English, and foundational German.
08 / Principle
Show the work.Protect the life.
Visibility does not require total access.
05Journal
Field
Notes.
Working notes on AI-assisted growth, customer acquisition, and conversion infrastructure.
01Writing queue
Customer Acquisition Without Vanity Metrics
In progress02Writing queue
Conversion Infrastructure for Service Businesses
In progress03Writing queue
AI-Assisted Operations That Reduce Friction
In progress06Manifesto
Show the
work.
Protect the life.
Credibility comes from real work, not polished claims.
I document the businesses, systems, skills, and ideas I'm actively building.
Private life, client details, and unfinished plans stay protected.
Document, don't pretend.07Connect
Let's
connect.
Open to thoughtful conversations with founders, developers, marketers, operators, and business owners working on AI-powered growth.
Connect on LinkedIn