Avexra Digital / 2024
MasalApp
Bringing web performance, technical SEO and content into one plan.
MasalApp's founder publicly describes working with Avexra Digital and me on SEO. This note presents the team's published scope and the limits of its measurement.
Starting point
MasalApp's website, built for children and parents, loaded slowly. Its content structure and on-page SEO signals were fragmented.
Team work
The Avexra team combined performance optimization, technical and on-page SEO, keyword research, content and Hotjar behavior signals in one plan.
Measured signal
According to Avexra's archived performance reports, load time fell from 4.78 to 0.87 seconds over 14 days, a reduction of about 82%.
What the data cannot show
Historical Search Console and GA4 data are unavailable. I therefore make no claim about organic traffic, app downloads or acquired customers. A speed measurement alone does not represent every user's device experience.